Sunday, 2 September 2007

It's not just cars that backfire...

...sometimes their advertising campaigns do too.

Last year, Chevrolet decided to engage its customer base by encouraging them to come up with TV advert for its Tahoe SUV. Video clips of the cars in action were available, along with assorted soundtracks, and the chance to add text. The winning ad would appear on TV.

But those pesky environmentalists managed to thwart their plans. Lots of adverts started appearing that highlighted the less-than positive aspects of SUVs. Needless to say, the results don't feature on the Chevy site anymore, but good ol' You Tube still has some available. My personal favourites are the one above, 'SUV God' and this one. It's quite hard to believe that Chevy didn't see this kind of response coming, although it is reminiscent of the corporate naivety I described here with respect to the rise and fall of the electric car.

I'm glad that there's a backlash against SUVs and their ilk. Don't get me wrong - I'm not anti-car. And I'm not anti-SUV if there actually is a good reason for using one. This is where I think the Alliance Against Urban 4x4s have got their campaign emphasis spot on. There really is no need for these vehicles in an urban environment - the parents of the kids at the primary school at the other end of my road are clearly confusing road humps for sand dunes, and zebra crossings for actual wildlife. It's not like the vehicles are even any safer for their users. But there seems to be something about these shiny beasts that makes some people lose all sense of reason. I'm glad that there have been opportunities for a wake-up call.


Custard. said...

They're also really hard for other drivers to see through, which is dangerous too.

Anonymous said...

I can't stand driving behind one for that very reason. Like the ad; spot on.


© Advancing Gingerly 2007-2009