I'm not sure I like personalised marketing. Well, I'm not sure I like marketing in general, but the personalised sort can get just a little bit too...personal.
I turn 25 quite soon, and I haven't yet decided whether this calls for a quarter-life crisis. Someone, however, seems keen that I should have one. I possess a loyalty card for a well known high street purveyor of cosmetics, medicines and the like. Periodically they send me vouchers to get money off or acquire more points on products I frequently buy, or more expensive equivalents (what a surprise).
The most recent mailing I received from them, however, offered me discounts/extra points on the following items:
- Own brand pain relief tablets
- Glycolic Peel
- Dermatological eye patches - 'a temporary eyelift effect without surgery'
- Support tights.